When considering or launching a social platform

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If a platform does not specify exact numbers, but many people, prominent figures or news publications are discussing it, it could be promising. Do older platforms have a similar tool and larger user base? If an older platform does the same thing, people may be hesitant to adopt a newer platform. For example, marketers primarily use Stories on Instagram rather than Snapchat . While Snapchat pioneered history, Instagram's interface and experience are things that many more people know, understand, and trust.


Will my audience understand how to use the platform? Will my audience understand how to use the platform? It might be difficult to convince a less tech-savvy person to join Snapchat or TikTok, but they might love a platform like Facebook or Twitter because the interfaces mightMobile Phone Number  be easier to understand. Choose platforms that your audience can easily use and enjoy. Will the public be interested in the platform? Will the public be interested in the platform? While a tech newbie might not appreciate TikTok, a teenager might get bored on a platform like Facebook.





In fact, younger people prefer visual apps like TikTok and Instagram. While you want to pay attention to the level of adaptability, you should also pay attention to how your audience wants to consume media. What type of content or posts could we use to promote our brand on the platform? You should always make an action plan  . If you can't find interesting ways to market your specific product on a niche platform, you may want to avoid creating an account. On the other hand, experimenting with different posting strategies could allow your brand to appear creative and interesting to the platform's audience. 9. BeReal Launch year: 2020 Number of users: 21.6 million active users The app was born in France in 2020 but only reached international popularity at the beginning of 2022.