|
|
Social networks and influencer marketing play a key role in the promotion strategy of any modern business in Russia. VK is one of the top platforms where brands develop. The social network provides many tools for interacting with the target audience. One of them is surveys. In this article, we will tell you why and how businesses should use surveys in VKontakte groups and communities.
What is the power of VK polls?
Polls on the VKontakte social network are an effective tool for interacting with the target audience, which allows you to collect valuable data. Let's look at five main tasks that you will close with the help of VK polls:
Market research. Before you introduce a new product or service, conduct a survey. This will allow you to quickly assess interest in it among your target audience. You can ask questions related to customer expectations and needs, as well as find out which features or characteristics of the wordpress web design agency product are most important.
Testing ideas. Conducting surveys helps test ideas and concepts before they are actually launched. You can present different versions of a product, design, or advertising campaign and let your audience choose the most attractive options. This will help save time and resources, and avoid bad decisions.
Increased audience engagement . When users see that their opinions matter to your brand, they are more likely to participate in discussions and interact with your posts. This leads to increased loyalty and stronger connections with customers.
Getting feedback. This can be useful for assessing the quality of your products or services, as well as identifying problems and finding solutions. Criticism and suggestions from users can be valuable tips for improving your business.
Boost your marketing campaigns. Use survey results to improve your promotion strategy. For example, if the majority of participants preferred a certain product or feature, you can highlight it in your advertising. Surveys can also improve your influencer marketing efforts by providing them with data on your audience’s tastes and interests.
Now you have a better understanding of the power of VKontakte surveys and why you should conduct them.
Earn with Perfluence
Register and get access to 200+ projects with promotions from the most famous brands
Register
Img
What type of survey to use
The VK platform allows you to conduct surveys in groups and communities. There are two main types of surveys:
Public . Visible to all participants. All users of the group or community can participate in them. Voting results are publicly available.
Anonymous. Participants' votes are hidden. Users cannot see who answered and how. This option ensures privacy.
When choosing the type of survey, focus on the goals and objectives of your company.
How to create a survey
To create a poll, go to your group or community page, click on the button "Create a post" → "Poll". Then select the type of poll, add questions and answer options. Follow the instructions on the screen, the process is intuitive.
If necessary, make additional settings to control the poll. For example, you can allow or prohibit participants to change their choice after voting using the "Undo Vote" feature. This is necessary if you care about the reliability of the poll data. In addition, using the "Time Limit" feature, you can set a specific time interval during which the poll will be active. This is necessary if you want to conduct a poll with a limited duration.
Conclusion
Polls on the VKontakte social network are an effective business tool that allows you to research the market, test ideas, increase audience engagement, receive feedback and ultimately use all this to improve your promotion strategy.
However, polls are not the only useful function that VK provides. Don't forget about the ability to customize advertising, create promotions and events, and launch advertising campaigns with bloggers. Influence marketing is developing very actively on the platform and brings good results to advertisers. To collaborate with content authors on favorable terms and get high conversion, work with them through the Perfluence platform .
Don't forget that the trend of the last few years is multiplatform. Polls, like advertising with bloggers, can be launched not only on VKontakte, but also on other platforms.
|
|
發表於 2024-11-7 17:29:04